KFC Bucket

For this project, we designed and built a bold, immersive KFC Rewards activation across two major retail destinations; Sandton City in Johannesburg and Century City in Cape Town.

The experience was created as a fully branded, interactive environment that transformed the mall space into a larger-than-life KFC Rewards world. From the striking circular exterior and illuminated red detailing to the custom graphics, mission stations, display units and central activation counter, every element was designed to feel playful, energetic and instantly recognizable.

Inside, guests were encouraged to move through a series of interactive “missions”, engaging with different KFC Rewards partners, products and challenges along the way. Custom-built structures, integrated screens, illuminated display cases, branded flooring, product showcases and vibrant environmental graphics helped turn the activation into more than a promotional stand, it became an experience to explore.

A major part of the project was ensuring that the concept could be successfully fabricated, installed and reproduced across both Johannesburg and Cape Town, while maintaining the same visual impact and quality at each location.

The result was a high-impact experiential build that combined creative design, custom fabrication, branding, lighting and interactive elements into one cohesive space, bringing KFC Rewards to life in the middle of two of South Africa’s busiest shopping destinations.