Icaur FOM 2025

Dream Sets proudly partnered with Brand Launch Solutions to deliver a dynamic set design and build for Icaur at the Festival of Motoring 2025, held at the iconic Kyalami Race Track in South Africa. The event featured an energetic automotive showcase highlighted by an immersive, custom display space crafted to evoke the excitement of toy packaging, blending lifestyle branding with impactful physical presence.

The Icaur exhibition space stood out with its bold, orange pop-art inspired booth, designed to resemble a life-sized toy car package. This eye-catching structure amplified Icaur’s launch message—”Born to Play” and “Young Heart Lifestyle”—with striking graphics and architectural features that drew guests into the activation experience. One vehicle was showcased on a staged plinth outdoors while another took center stage inside the main event tent, surrounded by professional lighting, atmospheric smoke effects, and interactive attendee engagement zones.

Our team managed every detail, from concept design to installation, ensuring seamless integration of automotive branding and visitor interaction. The vibrant colour scheme, edge-lit presentation platform, and integrated showcase elements delivered a memorable environment for Icaur’s vehicle reveal while maximizing impact for both festival attendees and the client.

This successful project exemplifies Dream Sets’ expertise in creating visually powerful, experiential spaces that merge brand storytelling with technical precision for leading activation events.